As Statista.com reports, it was 1991 when the first website was published, and by the end of the following year, there were just 10.
By the time Google made its debut in 1998, there were two million, and as of 2019, that figure was at 1.72 billion and growing. With so many out there, it can be difficult to make your website stand out above the rest.
Utilizing website design services is one of the best ways to accomplish that, bringing more organic traffic and potentially increasing sales too.
Give it a Higher Quality, Professional Look
There are plenty of free website design templates available, but you can’t expect to create a high-quality, top-of-the-line website that stands out from the rest with a cookie-cutter tool.
A website needs features like headers, plugins, images, and codes that can be challenging to work with without having a background in programming, information technology, or web design.
Web designers are pros who have all of that expertise and knowledge, which is why creating a top-notch, unique site is second nature to them.
Make It Mobile-Friendly
With more and more Internet users conducting searches and making purchases using their smartphones, it’s critical to have a website that’s mobile-friendly. If you don’t, you’ll be as good as invisible on search engines like Google.
When your site does come up, if it isn’t mobile-friendly, users will “bounce off,” meaning they’ll spend little time there, so you won’t make any sales or benefit from their visit.
Make it Search Engine Optimized
SEO (search engine optimized) isn’t just a buzzword, it’s a must for any business that wants to compete. This is critical for your site to appear in search engines like Google and Bing.
Even if your website looks amazing, it’s useless if those potential customers can’t find it. By hiring web design services, experts will ensure keywords will be properly placed, and the right amount will be used to increase your site’s chances of appearing high in the page results.
The closer you are to that first page, the more opportunities you’ll have to attract customers and grow your business.
Speed and Security
Many sites weren’t built in a way that allows them to function optimally, and if it loads slowly, you’ll lose visitors, which will also end up costing you money as potential business opportunities look elsewhere.
One of the most annoying experiences an Internet user can have is to attempt to navigate a slow site that isn’t functioning properly.
A professional web designer can improve your site through plugins and integrated features that improve both speed and security for the best possible user experience.
High Functioning Professionalism That Builds Trust
If your website is thrown together in a hurry without much thought put into it, it’s unlikely to look professional or function well. Internet users want a brand they can trust, which means they want to know that there is a professional, reputable company behind that website.
When you hire design services that will ensure it functions well and that it looks like an expert put it together, users will feel more comfortable interacting with your business. It helps to build trust, which also brings the potential for a long-term relationship.