Search engine optimization (SEO) is the visibility of your website on search engines. Google is one of the most prominent search engines frequented by users. Knowing your SEO encourages increased user traffic to your site that in turn converts into sales. There are numerous Vancouver SEO friendly content providers to cater to the needs of online digital marketing.
Take a stance with your “hat” techniques
There are three kinds of “hat” techniques – white, black, and gray hat techniques to choose from depending on your specifics. Entrepreneurs toggle between these techniques to uplift their business popularity. Internet marketing service providers use these tactics to make sure their website stays on top in search results. Resorting to the black, white, or gray techniques is directly proportional to how they comply with the norms in SEO.
White, Black, Gray Techniques Revealed
White hat technique – Slow and steady
To abide by the terms and conditions of the SEO means to say that you are following the white hat. Your approach is pure and untainted. The advantage of white hat is that when there is an update you won’t be affected as the police officer isn’t looking for you. In this fast moving world, everyone prefers immediate results over time consuming lasting results.
No wonder there are fewer takers for white hat over other hats. But hard work and persistent efforts lead to lasting results, this hat is preferred for those who are looking out for lasting results and are in no hurry for immediate results.[irp]
Gray hat technique – Fine blend of good and bad
Gray hat is a healthy mixture of white hat and black hat techniques. You’ll have a better understanding of these once you’ve read through. Gray hat technique is widely used to speed up results; they reduce the risk of penalties by search engines. Excellent skills and experience in the field could make it more like a white hat technique. There’s a risk of this slipping into black hat SEO if not handled with precision and proficiency.
Black hat technique – Under the radar
Black hat can be tricky since you need to get under the SEO radar, undiscovered. And more importantly, not get your client firebombed. For a better understanding, if you consider Google to be the internet patrol, purchasing links is considered black hat. It’s advisable to keep your clients informed about the repercussions that could result from their demands.
There’s another technique which doesn’t fall under any of the 3 categories – asshat. Asshat technique is similar to that of black hat’s. However, you don’t inform the client that you’re using the black hat techniques, and its penalties if found guilty.[irp]
Key information to create an SEO friendly website
Once you zone in on your preferred hat technique, you need to keep in mind certain key requirements to make your content SEO friendly:
Quality user experience
It’s advisable to make sure that the content on the site has a good user experience. Why you ask? Simply because quality raters, such as Google’s Panda algorithms look out for poor user experience, and rate them down. They’re constantly looking for top-quality in online marketing, unless you want your website to be overlooked.
Share your success story
Relevance, trust, and popularity are the key to success strategy. Make your content meet its purpose and user satisfaction; this needs a lot of time and effort. Don’t opt for the easy way out; hard work pays eventually.
A big “no” to pop-ups
The fact remains that pop-ups have been voted as the most hated advertising technique ever since their introduction! A research indicates that 95% of website visitors didn’t like the idea of unwanted and unexpected pop-up windows.[irp]
SEO techniques are constantly updated, hence it’s better to opt from Vancouver SEO companies that offer a range of deals. Some of these companies help you create a website for as less as $29 a month! It’s advisable to choose wisely from the best to be if you aspire to be among the best!