There are more than 2 billion people are using Facebook. For your online marketing and branding, you know how big platform Facebook has created. You can reach your target audience throughout the world through Facebook. Facebook ads help you to reach your post to your desired audience and automatically advertise your brand to the related customer to maximize your benefit. But this needs some investment. And as it is a very big advertising platform, you need to know how you can get the most out of your money.
The Goals of Facebook Ads
Before digging into some specific guidelines you have to set your business goals with Facebook ads. Here are some Goals of Facebook ads:
- Brand Awareness: Introduce your brand to your target Audience.
- Conversion: Convert them to your customer.
- Engagement: Always be engaged with your customer through your Facebook page and posts.
- Lead Generation: Facebook ad is the great source of lead generation and email listing.
- Traffic: Drive traffic to your website.
- Video: Letting know about your product with a short description video.
Now, before going for the Facebook Ads Guide you need to know the types of ads are there.
Types of Facebook Ads
Below there is a full list of Facebook ad types which are available to you as a Facebook advertiser.
- Boost posts
- Promote brand page
- App installs
- Photo ads
- Video ads
- Slideshow ads
- Facebook Carousel ads (Newly added)
- Facebook Canvas ads
The Guide To Facebook Ads Manager
Make your Objective
After going to Facebook Ads manager, you will see 10 different objectives to choose. These options will let Facebook getting a better idea of what you like to do. These options are:
- Page likes
- Page Post Engagements
- Website Conversions
- App Engagements
- Click to Website
- Event responses
- Video Views
- Offer Claims
- Local Awareness
The next step is to choose your target audience. Facebook gives you plenty of area of options to find out and reach to your specific or desired audience. You can now reach with your ads through location, age, gender, language, work, education, interests and so many. Just go to Facebook ads manager and choose.
Every marketing and ads cost money. But that doesn’t mean you will spend money as you can. A proper budget of your ads can save your money as well as mane an efficient ads campaign.
Facebook offers two options: Daily and Lifetime budget.
With adaily budget, your ad will run throughout the day. And the payment will be for per day. So you have full control over your ad campaign and budget. But keep in mind that the minimum daily budget for your ad is $1 and that must be at least 2x your CPC (Cost Per Click).
Note: The CPC is calculated by the total amount spent divided by all clicks.
If you want to run your ad for a specific length of time, you will have to go for Lifetime budget. In this budget, Facebook will run your ad throughout that length of the time you have selected and take the whole payment at first.
The Final Steps-Create your Ads
As discussed above, you have already known the different types of ads Facebook is giving to you. Now you will find out how to use correctly with those different ads and what are the benefits by this Facebook Ads Guide.
The image is the best for any advertising. Cause it attracts people most. You can make one image with some text with the limit of 90 characters and a headline with 25 characters. Facebook image ads size is 1200 x 628 px.
Nowadays, visual contents are king for traffic and views. A video with a good content can engage lots of audiences and then can convert them into your customer. But there are some requirements of Facebook video ads. Maximum video length should be 120 minutes with the minimum width of 600 px. The aspect ratio of you video ad should be 16:9 or 1:1 (square).
It would be best if your video has all the information about your products or services with a very specific and short description.
This ad shows every of your audience home page each time they scroll. It is a video created from 10 still images. This is like a banner of your advertising and a good source of engagements.
This a new feature Facebook has added to their ad manager. By it, you can re-target potential customers who have viewed your website, products or service. It is a great source of sales.
These are the main ads you can go with. Moreover, you can boost your page, posts to reach every of your target audience. Also, you can let them install your app and make more sales through your boosted posts. Remember, Facebook Ad Manager is not only for managing your ads. It is also a great source of leads and sales funnel.