Whether you’re a WordPress beginner or experienced in the field, we often get asked why people should choose paid (or premium as they’re known) WordPress themes over free ones.
We will review the benefits of paid WordPress themes to help you decide what’s right for you, whether you’re a blogger, website owner, or eCommerce guru.
Many different hosts now offer WordPress hosting; it’s a concierge service for your WordPress website – you’ll receive support from WordPress experts and extra features, and it’s a secure and stable start to your business.
Benefits of Paid WordPress Themes
Using Paid WordPress Themes has several benefits that can enhance your website’s performance and appearance:
- Professional designers often develop paid themes prioritizing functionality, aesthetics, and security. The themes are optimized for SEO, responsive design, and plugin compatibility.
- Paid themes often come with extensive documentation, support, and updates, ensuring your website remains up-to-date and secure. Another benefit of using paid themes is the ability to customize your website to meet your specific needs without the limitations of free themes.
- Paid themes generally offer a wider range of customization options, including access to premium features and design elements.
Paid WordPress themes are similar to this in the fact that they can offer features that are much more premium compared to free themes, hence the price difference.
Paid WordPress themes are available via WordPress itself and dedicated theme websites. Because of the competitive market, theme developers often offer discounts or drop prices on external theme websites, so it’s worth trying to nab yourself a bargain.
So, we’re ready to review the key benefits of purchasing a paid WordPress theme.
#1. Updates and Support
Paid WordPress themes offer regular updates to their themes, so they’re always keeping up-to-date with the latest technology. An update log is usually provided, showing any changes made so that you are aware of anything that might need amending.
Because they’re being paid for their themes, WordPress developers ensure they include and are compatible with the latest PHP, CSS, HTML, and WordPress versions. Compare the updates to free themes, and you’ll understand why you’re paying a premium price.
As well as the updates, you’re also paying for support, so if you need any help with your paid theme, you can contact the Developer and ask for help. After all, they built the template, so they can answer any questions you have.
Whether something doesn’t work or you can’t figure it out, paid themes reassure you that someone will be on hand should you need them – a service worth paying for if you’re running a business.
#2. Responsive Design
Most decent paid WordPress themes will have been developed with responsive design, meaning your website will look great on a desktop, tablet, and most mobile devices.
This provides a good user experience for your website visitors and helps with your SEO, as it’s a ranking factor on Google.
The last thing you want to do is fiddle with code to make your website mobile-friendly – you’re paying for a theme, so these features should be included in your purchase.
Again, most reputable developers will ensure they state whether their themes are responsive, but in our experience, most paid themes are.
It’s quite common to spot a free WordPress theme on many websites; they’re popular because they’re free but not unique. Because paid themes cost money, they’re less likely to be used and come with far more customisable options, allowing you to make the theme your own.
You’d be surprised at how many well-known companies use paid WordPress themes, but you wouldn’t know they did because of their unique designs.
Paid themes are commonly purchased by website designers and developers who are happy to use a theme to develop their ideas. But you don’t have to have coding knowledge to make your paid theme exclusive.
You can customise any feature of a paid theme, including but not limited to audio players, pricing tables, blogs, search elements, shops, and more.
If you purchase a paid theme via WordPress, you’ll also have access to multiple layouts, meaning you could use your theme for your website, blog, and forum whilst having them look like they’re all completely individual.
You won’t be limited to a single colour palette either, meaning that you can go to town to make your WordPress website look professional and stand out above the rest.
If you still need to decide whether it’s worth purchasing a paid WordPress theme, it’s time to ask yourself a few questions: Do you want to be able to customise your website fully? Are you looking for support if something goes wrong?
Do you want access to many features and elements to build your website? If you’ve answered yes, you can’t go wrong with a paid WordPress theme. Suppose you’re serious about starting up a business or unique blog.
In that case, the small one-off investment could benefit you massively, compared to the time and effort required in tweaking a free WordPress theme to make it slightly different to the thousands of other users using it.
Paid WordPress themes provide better design, security, support, and customization options, making them an excellent investment for any website owner.