And in the case of Email Open Rates, It’s the subject line. But when it comes to Email Open Rates, the subject line is considered the most important of the entire copy you write.
It does not matter if it’s a website, a white paper, or a landing page. We do spend a huge amount of time writing our copy.
We, as email marketers are so focused on the content that we do not think about the outside edges of our work. The outside edges here are like the headline at the beginning of the call to action (CTA) in the end.
6 Ways To Increase The Email Open Rates
After all, it would not matter how great the content is if there is no subject line. Following are the five major tips that would help you increase and boost up open rates of your email.
#1. Keep emails simple and short
Remember, one of the major reasons for your email campaign is contained through the messages themselves. So there is no point in adding the entire information in the subject line.
Instead, get the readers to open it with a subject line that is short and sweet. A subject line with 50 characters is ideal, so the entire subject line here would display in the reader’s email browser.
#2. Verified eMails Marketing List
People like lists. In short, it’s a promise of information that is being diced into easily digested snippets, or maybe it feels like zeroing in and out of the most important aspects of a given topic.
Whatever the reason is, people on the internet do enjoy consuming information via numbered and bulleted lists.
#3. Creating a sense of urgency
While people don’t like to be yelled at in CAPS, they respond well to time-sensitive material. The fear of missing out on a few things being a powerful motivator.
A few keywords like urgent and breaking can positively impact the open rates of the emails being sent till now. Similarly, having a deadline for an offer can also improve your click-through rate.
#4. Eliminating the filler words
With such precious space, do not have things wasted with all the unnecessary words hello it was nice to meet you etc., and thanks which Who could easily include in the email body.
#5. Thinking of it as a title
As a marketer, we all generally put a lot of effort into writing compelling titles for the blog posts, the pages on your website, your name that would help you catch the attention of specific people through social feeds as they could even scan the search results.
The entire process of writing a subject line should not be different, and who should apply the best practices too.
#6. Highlighting the value, you have to offer
If you have been sending an email to someone you don’t know, you would now need a subject line to indicate the value and communicate what they would be getting, says Bodnar.
Pique the reader’s interest by offering them something that would turn out to be helpful enough to them. So whether you are providing a speaking opportunity or a discount or a service, do make it clear what exactly you have to offer them.
To conclude, well, there you have it: The top tips for creating great subject lines. And last but not least remember that whatever approach you have to take should have some serious thought about it.
Those 50 or more characteristics might not seem not to turn out to be like a lot, but they do here carry an incredible amount of weight for every activity that you do.
Michael is the Marketing Manager at Ampliz data hygiene services, specializing in email and content best practices, targeted content generation, editing blogs, case studies, and guides.
He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam.