Etech Spider

The State of Influencer Marketing in 2020

In the last decade, marketing has undergone a total transformation. The entire pattern in which marketers present their products to the customers has changed.

Influencer marketing has become an important part of this change and we see many companies increasing their spendingon the same.

Read with us all about influencer marketing and all that it is going to achieve this year.

Companies are increasing budgets in influencer marketing

Brands are hopeful as they are seeing more and better returns from influencer marketing. That means they know that for better brand recognition influencer marketing can be trusted and this is leading to a separate allocation from the marketing budget.

Companies are relying on influencer marketing services to help them choose and plan out the correct strategies to do so.

PRchitects handles the influencer marketing services for a variety of brands and knows just the right tricks to make it impactful for you.

Influencer tiers are evolving

Earlier it was only the major influencers would be contacted for any task. However these days there are various tiers in the influencers as well.

There are five tiers of the same which include Nano influencers, micro-influencers, mid-tier influencers, macro, and mega influencers.

Actually, the mega influencers are the most beneficial as they have a very strong fan following on social media. But they also do charge more and can upset your budget.

Nano influencers are much more personalized and by investing less you may get better returns.

Fake followers are being eliminated

Fake bots and followers can really spoil the game for genuine players. Brands cannot afford to be fleeced anymore and thus are trying their best to see that the followers they are getting are actually genuine and not created ones.

Endorsements with fake followers would not generate any returns. By the time the marketers actually realizes the same money for promotion would already be submitted and there is no returning after that.

Instagram is becoming crucial

When it comes to brands using influencer marketing, Instagram is becoming their most preferred channel. You would see brands being promoted everywhere but Instagram gets a strong priority over others.

The regular posts and stories offered by the same are certainly preferred more than any other. Moreover, the creator accounts feature gives the influencer better insights into things.

Influencer events are being organized

Some brands are organizing influencer events to make sure the customers understand their brand’s needs. These are exclusive events that ensure the influencers also benefit from it.

They are paid for the same or given gifts for the same. In return, they have to vouch for the brand and accept that it brings a change. However, these events are costly and only brands that have a budget can think of opting for them.

Long term influencer partnerships

Like other associations influencer partnerships are here to stay and brands are trying to make the association a long term one.

Instead of paying for every post written, brands are making it a long-term process. This helps brands in setting up their expectations and keep an eye on whether they are being met or not. 


As the year moves ahead Influencer marketing is also showing a positive upheaval. It won’t be much time when it becomes one of the most preferred modules for marketing.

However, trusting a strong firm to do so is important too and PRchitects knows just the right methodology to choose.

With their carefully planned strategies the company would set out your influencer marketing plan and within no time you would get a strong return on the same.

The State of Influencer Marketing in 2020Companies are relying on #influencer #marketing #services to help them choose…

Posted by Etech Spider on Tuesday, March 3, 2020

For More Information and Updates about Technology, Keep Visiting Etech Spider. Follow us on FacebookTwitter, Instagram, and Subscribe for Daily Updates To Your Mail Box.

Amazon Affiliate WordPress Plugin - The #1 plugin for successful Affiliate Marketing

5 Tips To Find The Best SEO Services in 2022

Sandeep Dharak

Social Media Marketing Tips For Local Businesses

Sandeep Dharak

4 Ways to Keep Followers Interested in Your Business

Sandeep Dharak

Zale Media CRM Discusses The Most Effective Digital Marketing Software

Sandeep Dharak

The 10 Best Social Media Automation Tools For Content Marketers

Sandeep Dharak

Amazon Product Listing Optimization: Checklist For Success

Sandeep Dharak

The Best Social Media Management Tips for Online Success

Sandeep Dharak

Top Tips To Find The Best Online Casino Promotions And Take Advantage Of Them

Sandeep Dharak

How to increase Instagram reach to New Users in 2022

Sandeep Dharak

SMS Marketing Strategies That Work For Modern Businesses

Sandeep Dharak

How To Develop Small Company on Instagram In 2022

Sandeep Dharak

LinkedIn Corporation: LinkedIn login Page for Jobs & Business

Sandeep Dharak

How Instagram Followers Can Positively Impact Your Business Goals

Sandeep Dharak

Maximize Social Media to Reduce Rental Rates

Sandeep Dharak

Why Corporate Branding Services are Essential to Create a Good Image Online

Sandeep Dharak

How To Increase The Email Open Rates

Sandeep Dharak

Top 6 Benefits of Investing in Professional SEO Services

Sandeep Dharak

15 Social Media Tools To Help You Write Better Posts

Sandeep Dharak

What Is CRM Marketing?

Sandeep Dharak

How To Add Videos Effectively to emails for the best outcome?

Sandeep Dharak

How To Use Facebook Ads To Boost Your Best Contents

Sandeep Dharak

Why Is Email Marketing Important For Your Business?

Sandeep Dharak

How to Choose a Reliable SEO Company in Langley?

Sandeep Dharak

How Can Businesses Benefit by Hiring an SEO Company?

Sandeep Dharak

5 Methods To Know Who Stalks My Instagram

Sandeep Dharak

What are the Best Link Building Services?

Sandeep Dharak

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More