In marketing, timing is everything, and that’s especially true for a period as crucial as the holiday season. According to the National Retail Federation, consumers expect to spend up to $1000 on average on gift items, food, decorations, and other holiday-related goods this December. That’s a huge boost for businesses, especially during such a limited timeframe.
With so much at stake for retailers, finding the right marketing approach is easier said than done. If timing is an issue for your business, then here are some quick and easy techniques that can help you take advantage of the holiday spirit.
One of the best ways to get customers interested in your product is through endorsements, and there’s no better fit for the job than an influencer. In our article ‘The State of Influencer Marketing in 2020’, we talk about the growing impact of influencers in product and brand promotion. Social media influencers are the tastemakers of this generation, and, unlike traditional endorsements, you don’t need to take months of preparation just to roll out a campaign.
Any influencer you partner up with can quickly upload a post on their social media directing customers to your store, netting instant results. You can also have your influencer partner promote through interactive video options like Instagram Live or Facebook Live.
Fast Pass Printing
Thanks to its high ROI and low cost per lead, direct mail marketing is still one of the most effective techniques available to businesses and marketers today. Unfortunately, due to the nature of direct mail, it tends to take longer to send out, especially when compared with digital marketing options. If you feel like you’ve missed the window on promotional postcards, then you’re in luck. Marketing company Triadex Services state that Fast Pass programs are ideal for situations like this. Fast Pass programs allow you to rush printing of up to 400,000 postcards within 24 to 72 hours. This enables you to expedite your mail campaign, maximizing impact and time for the best possible results.
Another way to quickly and effectively get your promotions out there is through using push notifications. If you have your own app, push notification marketing can be a key part in ensuring that users of your app remain engaged. During periods of increased competition like the holiday season, a good notification strategy can often be the thing that tips a customer into making a sale.
CleverTap says that basic personalization can go a long way in increasing push notification effectiveness. Emojis are also a great way to boost response and engagement rates, with up to a 2% boost in CTR compared to notifications without emojis. It should be noted, however, that push notifications have to be used with caution— businesses who “spam” users with notifications might see them backfire.
Finally, one of the best and fastest ways to get your marketing materials out to customers is, of course, email. Email marketing is always a solid option when it comes to fast turnovers, but it’s especially significant during the holiday season.
A survey conducted by SubjectLine found that 64% of consumers are more likely to open emails from businesses or brands during the holidays, especially if they’re discount-related. Keeping your email content seasonal, relevant, and personalized can be a quick solution to getting your brand back in front of customers, especially during the busy winter months.