The rental industry has grown rapidly unlike in the past decades. The growing popularity of on-demand platforms like Airbnb that facilitates users to book a local stay with ease has transformed the industry. While the rental industry has become more commercialized, the future looks bright and will continue to grow popular. To build a successful business like Airbnb, start-up shave to traverse a step ahead by utilizing the advanced technologies to offer better service to customers.
Creating a vacation rental market place like Airbnb
The major challenge in Airbnb like businesses is to attract users to book stays. If you can bring in more visitors to use your platform, chances are that they will come back to make another booking soon. In short, the most significant task for anAirbnb like rental business is to hook users to leverage your services. The first and foremost step is to make people interested in an uncertain deal with high-quality pictures of the place. Allow your customers to write a user reviews so that guests can identify the best travel experiences and identify bad hosts.
What to learn from Airbnb’s success journey?
In the beginning, Airbnb’s future didn’t look much promising. However, with several smart business decisions and a renewed focus, Airbnb completely changed its direction. Here is how Airbnb became very successful.
Focus on user experience
During its launch, Airbnb didn’t have a sleek design like its current design. Most of the apartment rental listings looked positively amateurish. However, when Airbnb team started focusing on the user’s experience, the company started to grow fast. In addition, Airbnb also improved with rental listings with professional and appealing photos and the business became better.
Make it fun
While hotels and licensed bed and breakfast business represent Airbnb’s competitors, Airbnb manages to differentiate its products with a fun appeal. Unlike traditional accommodation, Airbnb infuses their spaces with personality since the listing belongs to individuals, not hotel corporations. When customers consider using an Airbnb, they become part of the experience, not just a stay.
Encourage large scale adoption
Despite the intimate focus, the wide-ranging appeal of products can be linked to business success. Airbnb supports more than 800,000 listings in different countries, allowing customers to explore local stays across the globe. Ready to launch Rental marketplace software will feature all the basic and important functionalities to run your business like a pro.
Identify an important metric
The most crucial part is to find one significant metric which is really important to the vacation rental industry. It doesn’t even have to be straightforward. For instance, If Airbnb just gave importance to bookings; they might not even be able to come up with accurate measures to influence the global market.
Why Travelers prefer Airbnb rentals
The best thing about running an Airbnb business is that most travellers prefer using sites like Airbnb to book hostels, motels, and hotels for the following reasons.
Compared to a hotel room, an Airbnb rental are much more affordable and gives value for the money you spend. Moreover, you can book the entire houses for the cost of a single hotel room for occasions where you want to have a house party but you don’t want to do it at your own house.
The main attraction of Airbnb is they allow travellers to live like a local. Instead of booking a hotel room in a new city, choose staying in a Home stay to complete your travel experience.
When you book an Airbnb, your guest will make sure you have all the facilities and at the same time, you will have the privacy you desire. Unlike athotels where you would be surrounded by hotel staff and other guests, Airbnboffers privacy.
Peaceful and quiet
Airbnb rents are quite peaceful and you will not have any difficulties like early morning guest departures, young children, maid service, overcrowd, etc.
Explore what you are getting in advance
Unlike a hotel where you will see the picture of a similar room on the site, Airbnb business model offers exactly what you are going to get. It will have clear and detailed images and descriptions of the place to stay.
Airbnb offers a lot of diverse choices when it comes to accommodations like boathouses, yachts, farmhouses, castles, and lighthouses.
There is nothing like the comfort of home can offer, especially when you are in an unknown country. Rather than generic hotels, Airbnb’s listings include actual living space where you will have the option to cook your own food.
Designing a website like Airbnb
What transformed Airbnb from a start-up with a unique business idea into a billion-dollar company? There are a lot of things, smart leadership, clever business plan, growth hacking, timing, investments and of course, good luck. But there is one important thing that served as the foundation- Killer website with great design.
Without an attractive design that captivates visitors, Airbnb probably won’t be where it is today. If you are starting a vacation rental business, a website with amazing design is what you need to have to begin with. In addition, the pictures on the landing page of Airbnb are carefully curated to create a dream board of vacation stays. You can’t really help but browse through to explore more from a particular city.
Navigation of the website is another super significant aspect. Whether you are looking to find a living spaceor want to list your home, it is easy to find everything on Airbnb’s website and you will get exactly what you are looking for. This is because of the super easy navigation they provide along with right filters. The best way to have all the features similar to that of an Airbnb site is to your business website with Airbnb clone script which will have all the essential features to run your business.
Responsive design is also important nowadays. Airbnb offers exactly the same experience whether it is their website, mobile site or applications. It makes sense for any similar business to rely on a powerful mobile and app experience. After all, users would prefer to access the site easy and hassle free. The Majority of people search, bookand share using their mobile devices and it becomes essential to serve both web and mobile users in the same way. If yourmobile version of the site or application is not as good as the desktop version, you are going to lose customers.
As you see, businesses which leverage the Airbnb business idea to create their own brand have paramount opportunities to acquire the market share. Once your products are ready and are up running, start attracting visitors to your site with marketing strategies. The secret to starting a rental businesslike Airbnb is to learn it from their pros. The similar ingredients and approaches combined together make a comprehensive blend for success.
I am a professional blogger, guest writer, Influencer & an ecommerce expert. Currently associated with ShopyGen as a content marketing strategist. I also report on the latest happenings and trends associated with the ecommerce industry.