In recent reports issued by leading journal website, Yahoo has signed a deal with Oracle that is efficient enough to grab millions of new users to Yahoo’s search engine.
The deal is done and from now onwards, when people install or update Oracle’s Java software- they will be encouraged to set Yahoo search engine as default browser. Those who install Java software allow Yahoo as their new search engine; it could drive new potential users to yahoo that holds only 12.7% of the search market at present.
This is the latest move by Yahoo to enhance its search share. This is a three-year agreement but the company won’t be sharing financial terms with media. How the things will work?
When desktop user download and install Java software to their laptop or desktop, they will be asked if they wish to make changes to their default home page settings and make Yahoo search engine as their default browser. By checking the box and clicking Ok will bring this change to the settings. In case users don’t wish to make such changes, they can uncheck the box and continue with installation of the software.
This latest deal replaces the earlier exclusive deal with Ask.com. Under that deal, users who installed and downloaded Java were offered an option of installing Ask toolbar on their web browser. Many users had complained on social networks that such kind of menu can lead users to mistakenly install unwanted software onto their toolbar.
The new Yahoo deal is bit different as the company is not associating any software with Java. It is just asking new users to configure their web browser’s default settings again. There is no security risk, so users can be free of worries about spam or viruses.
- Yahoo will be the default search engine for Oracle’s Java (digitaltrends.com)
- Yahoo Trying to Trick Java Users into Switching Search Engines (eteknix.com)
- Oracle starts pushing Yahoo instead of Ask Toolbar with Java installations (ghacks.net)
- Oracle starts pushing Yahoo instead of Ask Toolbar with Java installations (computermagazine.com)
- Update Java, Get Yahoo as Your Default Search Engine (pcmag.com)