Current tendencies show hardly is it possible for business now to achieve success without having an app. It can be hard for a small business, though, as app development requires substantial investments.
There is still a way out: cross platform development. Xamarin is a great instance of this kind of the development.
It allows business owners to hire one developer who will create a native app for all iOS, Android, and Windows. Instead of three specialists.
Xamarin has other benefits to offer. You can get to know them in the infographic below: