Social Media in Focus as Marketing Strategy

With the expansion of different social media networks, marketing strategies in businesses of all sizes have significantly changed and turned to social media.

Several years ago, only a few brands were using social networks to promote their business and establish relationships with their customers, but this has now become a primary focus for almost every company.

Social Media

This year, more and more companies will realize the importance of social media marketing and this realization will drive several important trends.

#1. Expertise and planning become essential.

With so many competitors in the virtual space, it’s not enough just to be present on social networks any more. What matters is a strategy, which may quite frequently require an expert opinion. This year, many companies will have to either re-work their social media strategies to suit the market or continue investing even more efforts into maintaining their efficiency. Although measuring ROI (return of investment) of SMM may still be quite tough, planning will play an increasingly important role for both companies that already have some strategies and those that still haven’t worked out any.

#2. Relevant content creation gets more difficult.

The ability to freely publish and promote content across blogs and websites has triggered important changes in how the online readership perceives it. In order to be recognized as a reliable brand, companies must start developing content that differs from everything else that already exists on the Internet and this will get ever more difficult considering the rate at which social media develops.

Brands now act as publishers and they are no longer able to create content just for content’s sake. Instead, they need to work constantly on creating truly innovative articles, whitepapers and web pages, and offer pieces of information that are not available yet. Red Bull serves as a perfect example of successful content strategies and all the other brands that intend to achieve competitive edge in this respect should follow their lead.

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#3. Important information takes visual form.

The Internet is the new media platform but its users are so overloaded with data that they find it difficult to read through long pieces of text in order to find the wanted information. This is why relevant content increasingly takes a visual form, which makes it possible for readers to find and understand it more quickly.

Multimedia content is the new priority for brands because it enables them to attract their target audiences efficiently. YouTube has grown as a SMM tool and the companies that still haven’t found the ways to use its potential will definitely have to shift their focus to it. Similarly, web pages that are not designed in line with this requirement may significantly decrease in popularity, which will require many companies to hire experts that would turn the text into videos, images or infographics.

To anyone who has been in SMM for more than a year it is clear how rapidly the things in this space change. Obviously, having a SMM strategy doesn’t necessarily mean it is efficient, which is why many companies must change their view of it in and make it successful.

#4. Rise of Google +

Facebook has been blunter announcing the organic reach of posts from brands is slowly declining which only confirms the possibility that the marketers will have to pay for reach. A Facebook spokesman explained that due to the magnitude of posts shared on this social network and for the sake of meaningful experience on the site, only businesses willing to actually pay would find their way to users’ news feeds.

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This might lead to pushing users into Google’s reaching arms. Google + has become impossible to ignore, as Google is going to great lengths to establish its social network a success. Google + has no necessity of monetizing and is not a source of revenue. It is time for companies to start building their presence now, as Google + is promising to be a vital vortex in SEO.

#5. Mobile Social Revolution

A year ago, having a mobile optimized content was useful, but now it is advantageously beneficial. It is predicted that this year’s marketing arena will be situated largely on mobile devices and that’s why businesses need to get their responsive design in order and provide online features for mobile audience.

Business owners need to be able to deliver real time adaptive and responsive information view able on any mobile device. Especially important form of mobile social media is company-to-consumer approach which means the company can provide relevant information based on consumer’s location.

To anyone who has been in SMM for more than a year it is clear how rapidly the things in this space change. Obviously, having a SMM strategy doesn’t necessarily mean it is efficient, which is why many companies must change their view of it in and make it successful.

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