Promotion

4 Benefits of Programmatic Advertising in Mobile

Programmatic has made a lot of difference to digital marketing and is becoming the only method used for mobile advertisements.

There are numerous benefits of buying mobile inventory through programmatic advertising. Of course, it’s going to be a while before programmatic mobile becomes the only way.


mobile advertisements

A survey was conducted of 200 brand executives in marketing, where 40% agreed mobile programmatic to be helpful in reaching their targets and 27% were found buying it as of now.

mobile advertisements

Out of the ones buying, some 87% are either satisfied or somewhat satisfied with the performance.

Programmatic buying is beginning to mature. Moreover, mobile advertising is a lot different from website and other marketing modes. For example, people using smartphones may be checking their handsets more than 100 times in a day, but only for a few seconds each time.

This means, marketers will have to find strategies for quick views by users. A technical solution to match individual requirements is also important. Responding to mobile advertising challenges, data and programmatic solutions will converge and produce un-matchable campaign optimizations and observations in real-time.

It is an extremely interesting opportunity for mobile advertisers and consumers. People will always carry their mobiles and the fast growth of tablet sales signifies that advertising could be carried out for individuals every second they are awake. Let’s look at 4 key points that can summarize the benefits of programmatic buying on mobile:

Better pricing

Every advertiser is always thinking about the cost-to-benefit ratio. For any marketing channel, programmatic has stood out in the crowd clearly. If an advertiser pays a good amount for every impression in the auction, he will surely get what he paid for. Inventory management as a result, can be done really fast by switching off content that fails to drive output.

Also Read:  7 Ways to Improve Your Digital Signage Content beyond Getting New Templates

Transparent reporting

As budgets are scrutinized continuously, you must provide advertisers with a clear picture of how and where the money is getting spent. This transparency is clearly visible with programmatic. With efficiency inherent to automation, you spend the money on inventory directly, rather than going for logistics or administration. The reporting part is also extremely vivid; hence, it becomes very easy to understand instantly what value programmatic will bring.

Better targeting

Once you are with programmatic, you are actually reaching the target customer in a highly sophisticated manner. Advertisers are able to isolate locations providing exact content that is related to groups through the entire online media, and also the apps. Based on detailed information from the publisher, the process can be identified into unique pages in a site and through different publishers. This method is clearly better than the older system where huge volumes of the inventory can be bought after speaking to each publisher individually.

Mobility, scalability, efficiency

If you spread inventory across different publishers, all advertisers will have to remain mobile to meet their customers’ needs. This can be easily managed using automation. With traditional mode of buying an inventory, it gets really difficult and unwieldy to react. Automation also helps in scaling at a speed. Once you have identified the inventory that is performing, you can quickly allocate more budgets to it, thus making the campaigns extremely agile and reactive to market conditions.

Adopting smartphone ensures that a powerful electronic device capable of computing is within reach of millions of users globally. According to a forecast, smartphone users should be about 2 billion, and it will increase further by 2018.

Also Read:  Top Tips on How to Use LinkedIn for Business

These consumers have ready access to information and can communicate internationally. The devices they are using can collect huge amounts of valuable data. These are the positive trends in mobile which makes programmatic the most suitable approach for customer acquisition.

140 total views, 3 views today

Sell Text Links & Earn Money

Buy and Sell Text Links
For More Tech Related Information, Visit us at Etech Spider. You can also Follow us on Twitter and Facebook.

Post Comment

Improve Blog Readability
Improve The Readability of Your Blog
Tech Startup
Land Your Dream Job in a Tech Startup
Online Customer Service
How To Improve Online Customer Service
Get Paid To Read Emails
How To Get Paid To Read Emails
web design services for small business
Benefits of Hiring Professional Web Design Services
Logo Design Apps For Android
Top 5 Best Android Logo Maker Apps
Online security
How To Improve Online Security?
Microsoft-Dynamics-365
Top 5 Ways To Manage Dynamics AX Lifecycle with Team Foundation Server
Online Store Using Wordpress
How To Build An Online Store Using WordPress
List of 6 Anti-Spam Plugins for Your WordPress Security
worpdress-portfolio-plugins
Amazing WordPress Portfolio Plugins To Try Right Now
how-to-improve-wordpress-speed
How To Improve WordPress Blog Speed
Social Media
Social Media in Focus as Marketing Strategy
Facebook Ads For Promotion
How To Use Facebook Ads For Boosting Your Best Contents
Digital-marketing-strategy
Make Your Company Successful Online With These Digital Strategies
Get More Search Traffic?
How To Use Knowledge Graph Technology To Get More Search Traffic?
Computer Antivirus Secrets
4 Computer Antivirus Secrets That You Need To Know
Parental Control Software Kids
Why Parents Need Parental Control Software For Their Kid’s Smartphone
Customized EHR software
How To Fix EHR To Increase Its Usability?
Best antivirus software 2017
Top 10 Best Antivirus Software Review
User Engagement In Mobile Apps
Metrics To Gauge User Engagement In Mobile Apps
Android Word Games
Best 7 Word Games on Android
Best Streaming Music App For Android
Popular Streaming Music App For Android
7 Points To Remember When Launching Your App on Google Store
How To Use Ios10
How To Use iOS10 To Its True Potential: Tips And Tricks For Your iPhone 7
mobile-game-development
Game Development Engines For iOS
Internet of Things
IOT ‘Internet of Things’ Technological Boon for Upcoming Market
iphone-7
What Can We Expect With iPhone 7?
Smartron SRT, Sachin Ramesh Tendulkar Phone
Smartron SRT Phone Review, Specifications
Mobile Payments
Why Mobile Payments System is Best & Secure for Economical Growth
Xiaomi Mi6 Rumours
Xiaomi Mi6 Rumours, Xiaomi Mi6 Reviews & Full Specification
Smartphones To Buy in 2017
Best Budget Smartphones To Buy in 2017