To get the users buy the app in the app business, it typically requires a lot of awareness and awareness about the brand. However, companies have to generate profits through advertisements, along with the free app which often evident in the form of attention seeking third party pop-ups or extended video ads, creating major hindrances in regular usage.
To retain more users and create more app usage, companies need to learn how to effectively monetize your mobile apps. Advertisements should be integrated properly into the content of the app is necessary to avoid unwanted trouble for users — a practice that is absolutely possible but rarely seen.
To extract profit from a free app while keeping the users intact can be done. It’s just that the companies simply need to be more strategic with advertising options in order to monetize the mobile app.
1. Don’t include ads that are disruptive.
Half of the battle is won right away if a user has gone through the trouble of downloading and opening the app. Now to retain the customer one needs to win their trust by providing unique and interactive content.
However, some mobile advertisements are so unwanted and obtrusive that users never get the chance to value the content. For example, Before the user can access the app content a pre-roll video advertisements automatically play and force the user to watch it. These are absolutely too long for the average consumer’s attentiveness span and typically serve as just another chance for the user to give a second thought on his or her interest level in the app. User experience is equally disrupted with Pop-up ads, which stays on the screen for a markedly shorter period of time. Such ads are mostly difficult to exit out and as soon as the user accidentally taps the ad, they get unwillingly taken on some other website or app. Further, the accidental tapping of a pop-up ad also creates false data and can skew advertising metrics.
2. Integrate ads into the content.
To prevent having ads hamper the regular usage of your app, only relevant ads should be integrated into the content and served in front of user. Your strategy should revolve around native advertising only.
For example, if I am using an app to improve my culinary skills and learn some recipes, I may not be interested in pop-up ads for a new dating site. It’s possible that the ad could catch my attention, but it tracks far more logically to populate a recipe – let’s say – baking app or cooking related app. Additionally, if you can insert the advertisements into part of the app content, this sort of placements will be far less obtrusive to users who are not interested and may become far more gripping for those who are. A correct placement of advertisement becomes a part of good app experience, rather than fighting against the same.
3. Enhance the experience.
It is not always necessary that the advertisements are evil. One should know that utilizing ad placements more as sponsored content within the app, because they can actually enhance the user experience.
Returning to the cooking app example, the user is far more likely to click on advertisements for nutrition or food delivery services while navigating through the app. Not only does this provide good metrics for advertisers but could also create ease for the user.
Another way in which advertisements can help the user includes – giving the access to exclusive deals or other real-world incentives to the consumer, or integrating advertisers sponsored interactive quizzes or polls. Location-based mobile advertising (geo-targeting) can be one of the most convincing strategies to enhance purchase and increase store visits, which translates to more revenue for the advertisers. Additionally, including re-marketing tactics in your app can influence ad content that the user has already shown interest in, later personalizing the experience.
A user most likely won’t think twice about deleting a free app with intrusive advertising and moving on to a competitor because of the over-saturated app marketplace. In order to be successful, companies must constantly keep both advertisers and users happy. It becomes a tricky balancing act in which you cannot do without any one of them. The organizations that take the initiatives to properly monetize their mobile app, needs to be careful with their steps. A well-planned strategy will earn you riches and fame, both at a time.
Nikhil Reddy is a tech savvy content writer by passion and associated with a Mobile Ad Network – Apps Discover Technologies. Nikhil writes for numerous blogs and gives useful tips for bloggers, start-ups, and marketing professionals. You can follow him on Twitter and Facebook.