With the expansion of different social media networks, marketing strategies in businesses of all sizes have significantly changed and turned to social media. Several years ago, only a few brands were using social networks to promote their business and establish relationships with their customers, but this has now become a primary focus for almost every company. This year, more and more companies will realize the importance of social media marketing and this realization will drive several important trends.
1. Expertise and planning become essential.
With so many competitors in the virtual space, it’s not enough just to be present on social networks any more. What matters is a strategy, which may quite frequently require an expert opinion. This year, many companies will have to either re-work their social media strategies to suit the market or continue investing even more efforts into maintaining their efficiency. Although measuring ROI (return of investment) of SMM may still be quite tough, planning will play an increasingly important role for both companies that already have some strategies and those that still haven’t worked out any.