The History and Evolution of Logo Design [Infographic]

Logos designing is not a modern day phenomena!

The history of logos dates back to the time of evolution of man.

As human beings grew from the Stone Age to the Age of Enlightenment, the system of demarcation through symbols also gained momentum.

Thousands of years ago, humans used symbols whether to depict animal so that it is easy for them to hunt or make geometric designs (for God knows what reasons). You will actually need archaeologists or historians to know the meaning of those symbols!

There have been various inventions in the development of what we today know as logo. With the introduction of graphic designing with newer tools and techniques over time, all became a part of branding. All led to know what we know as evolution of logos.

Let’s start with the beginning of logo designs in the Victorian Era (1837 – 1901). The reign of Queen Victoria brought forward numerous artists and designers to have symmetrical layouts, heavy ornamentation and decoration. So, they were identifying what designs they wanted for their accessories.

Between 1890 and 1920, the Art Nouveau came into existence that inspired artists to adopt natural forms and structures in their work. Then came the era of rebellions (till 1935) known as the early modern era. The designers tried their hands on new designs. They used photos instead of illustrations.

The start of the 20th century saw logo designs entering into a new league with the digital world growing. Today, with the technological advancements and tools like Photoshop, making a 3D logo is a child’s play. A company today representing itself with a logo is no different from a medieval court having uniforms and different religious symbols.

The following infographic shows the entire journey of logos – from symbols of animals representing ownership to modern day logos that are the face of any organization, product or service. We will show you how a symbol transformed into a logo with the changes in the design elements and technology. Have a look to gain some more interesting information on logos.

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About the Author: Sandeep Dharak

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