BI Services for Strategic Business Planning


We are living in the impressive Big Data world. Ever wonder what makes it so impressive? When the user of BI services is able to process and use Big Data rapidly in more efficient way even if it is his first time, then it is considered as impressive data.

The functionality and achievements of a business rely up on quality data which offers special benefits to the company.

Business Intelligence tools are really helpful in transforming raw data into streamlined and organized data. BI services provide an ability to analyze Big Data sets more swiftly.


By analyzing major BI scoreboard in a survey about a specific company, it has been discover that 24% of staff members in a company use BI services and special tools to influence growth and development. They use these tools for market research, inventory, customer profiling and support, segmentation, and statistical analysis.

BI services and tools enable companies to collect data using multiple sources to avail better statistical reports to understand company’s current rank or position. Sources can be spreadsheets, adwords data, CRM data, Google analytics, cloud applications and more.

Data visualization

After processing and getting visualized reports by using BI tools, it becomes easier for staff to comprehend compiled form of data rather than massive list of numbers. Also, they will get real time updates for company data with the help of business intelligence tools. This visual assistance really helps the employees to understand real time requirements.

Interactive Dashboards

The ideal feature of BI services is customization. Users are able to customize interactive dashboards and let them access the exact data they wish to see in just a few seconds.

Impact on ROI

Obviously, when employees know what they need to do to get the problem solved. Issues with management can be easily solved with BI services and this simultaneously brings positive results on ROI of a company. Users can readily measure site impressions, sales, user base, impressions, conversions, and a lot more things related to the business.

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About the Author: Sandeep Dharak

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