On 24th October 2017, Salesforce announced its new update named AppExchange. It is an online marketplace for cloud-based enterprise applications that extend the capabilities of Salesforce CRM software. The app incorporated a bunch of features starting from e intelligent search, personalized recommendations, and embedded “Trailhead” learning and so more. By using the Salesforce’s customer relationship management (CRM) system, the app can be easily customized for any and every organization.
With 87 percent of Salesforce customers using AppExchange apps, the app has already become one of the key parts of the Salesforce portfolio. In addition to this, Salesforce also reveals that around 89 percent of the Fortune 100 companies use end up using apps from its online exchange.
Introducing the new AppExchange
Look and feel of the app is inspired by the best consumer shopping experiences in order to produce best outcomes. Speaking of its features and characteristics:
Discovery is easier than ever. Based on their location, install history, site activity, profile data and edition, the AppExchange provides recommendations to its relevant customers. For example, if a customer is starting to explore the app, recommendations get automatically changed on the basis of listing and categories viewed most and the search terms used. Based on the collection of installed solutions, recommendations change from one user to another.
The good news is that customers can now find integrated learning content throughout the AppExchange to learn best practices, new skills and help discover solutions to business needs. In addition to this, you may also find associated content including articles, videos, ebooks and webinars on topics like, “What’s Your App Stack? 6 Apps for Every Area of Your Business,” for each industry, listing and collections.
Also known as out-of-the-box solutions, lighting bolts comprises of solutions that contain industry process flows, Lightning Components and Communities — all integrated with Salesforce. Powered by an ecosystem of Salesforce partners such as Accenture, Appirio, Bluewolf, PwC and Silverline, customers can tap into customized solutions across several industries.
With the new AppExchange, customers can discover data-driven insights with enriched customer profiles by integrating trusted bunch of third-party sources. Moreover, it also improves key sales and marketing processes like segmentation, targeting, scoring and prioritization with data that are specific to each business.
It will be a safe bet to say that the app houses thousands of industry solutions for manufacturing, financial services, healthcare, retail and more. For example, nCino’s Bank Operating System integrates into the Salesforce Financial Services Cloud to provide added functionality for originating and funding loans.
Honeywell.com: Home and Business Technologies is one corporate customer that uses the AppExchange quite extensively. Honeywell’s Director of Global Business Analytics & CRM Excellence, Kathy Ecklund says, the AppExchange has been a critical tool for driving growth and boosting sales productivity.
CloudCraze.com also works with Salesforce, but on the partner side, providing B2B e-commerce solutions that integrate well with Salesforce CRM. The CEO, Chris Dalton says CloudCraze joined the AppExchange in 2009, with its cloud commerce solution, and the company has grown exponentially as a result.