Promotion

7 Ways to Improve Your Digital Signage Content beyond Getting New Templates

If content is king then the template is his castle.

It is impossible to have a great overall digital signage campaign if either of these elements is not perfect.

You can have great content and terrible templates (in which case you need new templates) or you could have a great template and bad content that means you need a new content developer.

So important and synched are these two elements in digital signage that you could pretty much put them both in the ‘content’ category.


Digital Signage Content
Make it better, make it work.
There is always room for improvement with creative things like content but some basic things you cannot overlook if you want to create great (not just good) content.

Serialization
You have the power to decide what people will see and lay the emphasis on what is important, so use it. Determine the most important items and let one appear first and long and another last and long. This way, they will imprint in the minds of your audience.

Repetition and rhymes
Do you remember those old-time jingles they used to sell products? If you do, your memory of them has to do with the music and the simple repeated words and rhymes. The same can work for your content to make it memorable.

Colors and contrast
This is a perfect example of the union between content and templates. There needs to be a contrast between the background and the foreground to make the words more legible. You also need to choose the template and content colors wisely both as a representative of the brand and to attract people’s attention to the sign and further to specific sections on the screen.

Also Read:  How To Increase Instagram Followers

Font sizes and styles
Here you need to balance diversity and clutter. You can have several styles of font, but not too many as to appear messy. The size also needs to be large enough to be read at a glance but not too large as to be overwhelming to the eye.

Attention versus distractions
What is your core message? Once you decide that, you can choose content that will be faithful to the message and attract the required attention. For instance, you may pick certain pictures proven to attract viewer attention but have nothing to do with your message. Find the balance between attracting attention and creating distractions.

Motion and animation
It is always fun to have moving text and animation. It is also a great way of attracting viewers. The key is to make sure you are not doing too much. For instance, you cannot have a dancing silhouette next to flashing text on a moving slide. People will not know what to look at. Balance the motion with some static elements like the logo or the text for effective communication.

The individual in the bigger picture
While you may have several slides in your presentation, treat each one as an individual poster. Make sure that each slide has is attractive, well-balanced and has all the important information. Each slide is critical to the overall message of the presentation.

Hurl Ingham is a digital signage enthusiast who is always designing and looking out for new templates. He is also an artist and graphic designer.

117 total views, 1 views today

Sell Text Links & Earn Money

Buy and Sell Text Links
For More Tech Related Information, Visit us at Etech Spider. You can also Follow us on Twitter and Facebook.

Post Comment

Improve Blog Readability
Improve The Readability of Your Blog
Tech Startup
Land Your Dream Job in a Tech Startup
Online Customer Service
How To Improve Online Customer Service
Get Paid To Read Emails
How To Get Paid To Read Emails
web design services for small business
Benefits of Hiring Professional Web Design Services
Logo Design Apps For Android
Top 5 Best Android Logo Maker Apps
Online security
How To Improve Online Security?
Microsoft-Dynamics-365
Top 5 Ways To Manage Dynamics AX Lifecycle with Team Foundation Server
Online Store Using Wordpress
How To Build An Online Store Using WordPress
List of 6 Anti-Spam Plugins for Your WordPress Security
worpdress-portfolio-plugins
Amazing WordPress Portfolio Plugins To Try Right Now
how-to-improve-wordpress-speed
How To Improve WordPress Blog Speed
Social Media
Social Media in Focus as Marketing Strategy
Facebook Ads For Promotion
How To Use Facebook Ads For Boosting Your Best Contents
Digital-marketing-strategy
Make Your Company Successful Online With These Digital Strategies
Get More Search Traffic?
How To Use Knowledge Graph Technology To Get More Search Traffic?
Computer Antivirus Secrets
4 Computer Antivirus Secrets That You Need To Know
Parental Control Software Kids
Why Parents Need Parental Control Software For Their Kid’s Smartphone
Customized EHR software
How To Fix EHR To Increase Its Usability?
Best antivirus software 2017
Top 10 Best Antivirus Software Review
User Engagement In Mobile Apps
Metrics To Gauge User Engagement In Mobile Apps
Android Word Games
Best 7 Word Games on Android
Best Streaming Music App For Android
Popular Streaming Music App For Android
7 Points To Remember When Launching Your App on Google Store
How To Use Ios10
How To Use iOS10 To Its True Potential: Tips And Tricks For Your iPhone 7
mobile-game-development
Game Development Engines For iOS
Internet of Things
IOT ‘Internet of Things’ Technological Boon for Upcoming Market
iphone-7
What Can We Expect With iPhone 7?
Smartron SRT, Sachin Ramesh Tendulkar Phone
Smartron SRT Phone Review, Specifications
Mobile Payments
Why Mobile Payments System is Best & Secure for Economical Growth
Xiaomi Mi6 Rumours
Xiaomi Mi6 Rumours, Xiaomi Mi6 Reviews & Full Specification
Smartphones To Buy in 2017
Best Budget Smartphones To Buy in 2017