With the number of eyes watching having increased all across the web, it’s quite imperative for a business to communicate it’s message in the most clear yet unique way. Keeping the same under due consideration, an apt logo is what stands between you and your visually enticed audience. Needless to say, be it big or small, but from the moment we are born, a zillion logos have hovered above our head.
Though unfortunate, but the reality is that still a multitude of companies commit grave sins and errors while designing their logos, which stops their business ideas from making the reach it could have. Hence, discussed below are 5 such mistakes which you should look forward to avert. Of course, prevention is better than cure.
#1 Curating it Yourself
Though the business is your brain child solely, but blunders tend to happen when business owners tries to be the artists himself and starts designing the logo. With the world having numerous professionals in every field, there’s no dearth of finding a quality design professional in your vicinity or professional network. In addition to this, getting it designed by an amateur too isn’t a solution. Who knows an attempt to save money and commissioning the wrong professional for the task might make you end up with ones of the sloppiest logos!
#2 Relying on Trends Completely
What might seem enticing today, will definitely be an old school idea sometime in the future. The gist is, trends come and go and eventually turn into clichés. For your logo to be well-designed, it should be timeless. The only way to ensure the same is not getting affected by the latest design techniques and gimmicks, ‘corporate swoosh’ being the most prominent one. As a business owner, your sole job is to get it designed in such a way that it holds a unique identity.
#3 Imitating Your Competitors
This is one of the most common mistakes to be committed getting your logo crafted. You see that your competitors are successful in presenting their ideas, so why not walk on the same path? When they zig, you zag. You might have noticed Pepsi’s dominant color is blue, while its all other competitors are going Red and Black. The reason is quite simple, to carve a unique market space for itself. Never mimic your competition. By contrasting your brand image and logo to all your competitors, you’ll enable the customers to easily identify the products and services you offer.
#4 Keeping It Suitable to Yourself, Rather Than The Customers
You can spot the logo design above from a mile away, the cause is quite conspicuous- the designer’s huge pride. You might come across a cool new font that will make your design look more appealing, should you implement it right away? Well, before making a rush, consider the fact that is your font truly appropriate according to the business and audience you’re targeting. While some designers might also commit the error if including their trademark in the logo, it sure does make the designer’s identity stand out, but overshadows the idea behind your company.
#5 Keeping It Too Complex
Although getting into the intricacies and designing a logo requiring too much of detailing and art work demonstrated hard work, but it did compromise on the clarity part. When printed for smaller display, it looks smudged and loses the detailing you want to present so eagerly. Plus, the more intricacies it includes, the more information your audience have to process. Hence, one of the best ways to keep it memorable is crafting a simple yet effective logo.
With all hopes that the lesson has been learnt, try and avoid the aforementioned mistakes at every step of designing your logo. It has never been about some rocket science, but sticking to the basics and giving your best shot.