Creating an effective website that is fully capable of fetching the desired results is not that easy, but not that difficult either.

It requires a team of designers, web developers, and content writers—all working in perfect collaboration—to create the perfect website.

You know that you have achieved your goals of creating the perfect website when it gets picked up by search engines, attracts customers, and generates conversions.

Designing a website is therefore an important project, and here are some important factors that need to be considered before you begin.

User Experience

Ideally, the website design should be clean, uncluttered, and easy to view. If web designers avoid plenty of text and distracting graphics, visitors can easily focus on the brand. A neat, clean, and simple design encourages visitors to not only return, but also refer their friends to the site. For example, Wikipedia has a very clean, neat, and user friendly website design, allowing visitors to easily find the information they are looking for.

Website Colors

A lot of thought and research needs to go into selecting the website colors. While some colors relax viewers, some tend to distract and disturb them.

Ideally, a color scheme that matches the company’s brand and logo should be incorporated into the website design. The color scheme should also appeal to the target audience. The Yellow Giraffe website, for example, is colorful and appeals to those who are shopping for toys.

Easy to Navigate

Websites should always be easy to navigate, and no website should be launched till it has been thoroughly tested and reviewed. The best websites link to important pages from their home page and avoid unnecessary pages that take too long to load. Including a site map or site index such as one found on IMDB makes navigating that much simpler.

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Easy to Use

The best websites are those that are not only easy to navigate, but also easy to use. Customers should be able to easily access all the information, products, or services required, subscribe to newsletters, contact customer care, share information on social networking sites, and so on.

Call to Action

Websites of all successful companies interact with customers by urging them to act at the earliest possible. For example, online casino sites such as Mansion Casino Australia urge visitors to download their gaming software, register an account, or play now. Calls to action are so effective at retaining visitors that they must be included on all pages.

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